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Former TERA community rep talks community management

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Former TERA community rep talks community management

Post by TheHidden01 on Mon Mar 21, 2016 6:57 pm

What do you get when you remove an MMO community manager from that position and give him free license to talk what really goes on behind the scenes without the PR gloss? You end up with someone like Tonka, a former TERA community rep and “Event Specialist” who has uploaded a rant video on how studios devalue customers and community relations. Also, he targets marketing as a “necessary evil.”

“Companies frequently and obviously apply community management as an afterthought to their total business plan,” said Tonka. “When you’re creating a product, you also have to consider the customer. This is really not an unusual thought in business, but I feel like it gets lost in the games industry all the time and especially in MMOs.”

You can watch Tonka’s entire 11-minute rant below.


The Dragoon King;

"Let your character be your weapon, your fellow guild members be your armour, your blood thirst be your helmet, and use your boots to make a stand. After every battle allow your shield to be your faith in one another, and return from battle either carrying it or resting upon it."

Dorek: hopefully it has ingame voip
Dorek: then you could shout at em
Dorek: besides you sound like a fucking psycho anyway so you would make em piss emselves

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